Powerful movements aren’t built by chance. They are built though careful planning, well-targeted marketing, development of capable and inspirational leaders, and strategically applying leverage to achieve tactical goals. Perhaps most importantly, successful movements always follow certain rules — regardless of whether the movements are issue oriented, built around a for-profit brand, or fighting for electoral or political change.

On this site you will find information about what movements are, what rules the most successful movements follow, and how your organization can build a long lasting and powerful movement. There are tips for nonprofits on planning and launching a movement, or turning diverse, existing campaigns into a unified, powerful, and self-sustaining social movement. There are tips for elected officials on using the campaign trail to create a movement that will sustain them through numerous future electoral cycles. There are even tips for corporate marketers explaining how nonprofits achieve such good publicity with relatively minuscule budgets (and how businesses can duplicate their success).

Shane Walton
Shane uses his experience assembling and leading effective teams, his relentless strategic focus, and his gift for connecting with others to build long lasting, powerful movements. With a background in political science and non-profit management, he has taught at universities in North America, Asia, and Europe. He is currently building Yuru, a movement toward living passionately, and CoolerHotter, the latest in online rating movements. Shane is also a sought after speaker and consultant, helping both nonprofits and companies mobilize their target markets to action through leveraging their markets’ innate passions.