Building a movement can provide a great boost to brand recognition and sales for a company. This article examines an effort that is part political movement and part traditional company.
The recent Obama rally had some unusual quirks. This article analyzes them to see what can be learned about effective movement building.
November 5th, 2008Some small businesses or nonprofits hesitate to invest in a website. Find out what a cheap website is really worth and what choice makes the most sen[...] Read the rest »
October 15th, 2008Building a movement can provide a great boost to brand recognition and sales for a company. This article examines an effort that is part political mo[...] Read the rest »
October 7th, 2008The recent Obama rally had some unusual quirks. This article analyzes them to see what can be learned about effective movement building.[...] Read the rest »
October 2nd, 2008Movement building is a complicated puzzle. This article discusses the various pieces to the movement building puzzle, describing each of the componen[...] Read the rest »
September 30th, 2008In today's world, how much can you really influence public discourse? Here we examine what it means to lose control of your movement, and why that mi[...] Read the rest »
September 26th, 2008Are there rules for building movements? It turns out there are, and here we list some of the most important ones.[...] Read the rest »