The recent Obama rally had some unusual quirks. This article analyzes them to see what can be learned about effective movement building.

How can Youtube help to rapidly build your movement? This article provides examples and instructions for using this important tool.

Is “movement building” anything more than a misnomer for marketing? This article compares the two to see just how similar — or not — they really are.

A Purple Cow, combined with a clear and succinct call to action, is an essential ingredient for launching any successful movement.