Movement building is a complicated puzzle. This article discusses the various pieces to the movement building puzzle, describing each of the components in turn.

Are there rules for building movements? It turns out there are, and here we list some of the most important ones.

When launching a new movement, your Big Idea needs to fit your organization, your audience’s passions, and the playing field. Learn the small tweaks that can ensure a great fit.

The first step in planning a movement is developing a rough sketch of your guiding Big Idea. This article walks you through the process.

Is the effort to build a movement really worth it? Check out the top ten benefits of movements and decide for yourself.

Movements are powerful, but are they right for you? Find out if a movement is the best tool to achieve your organization’s goals.

A clear definition of a movement provides a benchmark to evaluate your organization’s efforts.

Understanding what a movement is NOT can highlight changes that will help to make your organizations into a powerful movement.