Unfortunately, “if you build it, they will come” only works in the movies.  After designing your movement you need to let the right people know about it. We specialize in generating word of mouth buzz both on and offline, as well as gaining positive media exposure.

Advertisements may be necessary, but whenever possible we avoid them due to their high cost and low return on investment. If you are looking for help planning and managing a large advertising campaign, we would be happy to recommend some other consultancies.

But, if you are looking to generate a growing sense of true excitement in your target audience through creative, nontraditional, and cost effective marketing, we’re your people.  We can assist you through all steps in the marketing process, including:

• Market analysis (understanding the current playing field and your competitors, clearly defining your competitive advantage)
• Targeting (defining your target market, understanding core values, passions, the message avenues and media outlets they frequent)
• Planning (producing a concrete marketing plan with clear benchmarks, including as needed messaging, pricing, distribution, and promotion)
• Promotional materials (brochures, mailings, website layout)
• Online marketing (search engine optimization, blogging, social networking sites, videos, viral tactics)
• Media Outreach (developing a media plan, crafting messaging, press releases, and media kits, organizing press conferences, training for interviews)
• Tracking and analysis (tracking your results and tweaking the marketing campaign for even more success)

We believe that marketing needs to be fully integrated into the heart of your organization, not an afterthought. Each decision your organization makes will impact your marketability, and each choice in marketing impacts your organization’s success.  Marketing needs to be play a central role, and our comprehensive approach to consulting will help instill this mindset in your organizational culture.

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