Generating positive media coverage involves careful targeting, consistent messaging, and creative outreach.  Crafting a press release, doing interviews, and running a press conference can be daunting — but they don’t need to be if you understand how the media works.

The belief that you should view your interactions with the press from the press’ perspective, combined with a strong emphasis on practical simulations, guides our approach to training, implementing media campaigns, and preparing you for interviews. Our services include:

• Media Assessment (analysis of the current press environment and how your organization can gain traction)
• Targeting Media (identifying the most important media outlets for reaching your target audience and understanding the primary interests of those outlets)
• Planning (developing a strategy for attracting positive attention from your targeted media outlets)
• Message Development - (crafting a simple and consistent message, developing talking points, preparing easy replies to difficult questions)
• Media tools (producing attention grabbing press releases, organizing media friendly events, running a press conference)
• Interview preparation (learning to stay on message, redirect negative questions, and speak in soundbites)

If you are equipped with the tools to provide what the press needs, your media relations will quickly become mutually beneficial.  We are here to help you along that process.

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