Both messaging and positioning are central to the success of any organization. They encompass your organization’s identity, the value proposition that your audience will rally around, and what it is that differentiates your organization from the rest of the marketplace.

Successful messaging and positioning require an understanding of the core values and concerns of your target audience, the right messengers, and a carefully crafted message. We can provide training or facilitation for all aspects of developing and implementing your messaging and positioning plan, including:

• Clarifying goals & objectives (establishing clear, concrete goals and objectives)
• Assessing the field (understanding the internal and external factors that impact how your message will be received, developing a plan to differentiate your organization)
• Defining your audience (targeting the most important part of your broader audience, understanding their core values and concerns)
• Crafting your message (shaping the message that will resonate most powerfully with your target audience)
• Communication avenues (selecting most powerful messengers, message conduits, and timing)
• Implementation (spreading the message through a diversity of channels)
• Assessment and Adjustment (assessing the effectiveness of your strategy and adjusting it as needed)

Whether you are revising an existing communications plan or developing one for the first time, we have the knowledge and tools to help you succeed.

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